FIGURE 5-2 -In Figure 5-2 Above, the Row Header at the Very

Multiple Choice

FIGURE 5-2
-In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.

A) consideration set
B) evaluative criteria
C) information bits
D) quality considerations
E) value sources