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    Exam 5: Understanding Consumer Behavior
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    The VALS System Seeks to Explain Why and How Consumers
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The VALS System Seeks to Explain Why and How Consumers

Question 152

Question 152

Essay

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between thinkers and believers.

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Thinkers are mature, reflective, and wel...

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