Which of the Following Statements Concerning Evaluative Criteria Is Most

Multiple Choice

Which of the following statements concerning evaluative criteria is most accurate?

A) Even if the alternatives in a person's consideration set don't really satisfy them, people are not willing to continue the search.
B) Consumers often have several criteria for evaluating products.
C) Evaluative criteria represent objective rather than subjective attributes.
D) Evaluative criteria represent subjective rather than objective attributes.
E) Ultimately, the most important evaluative criteria is price.