The Purchase of a Bottle of Water Is a Low-Involvement

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?

A) avoid Perrier brand stock-outs in retailers
B) make the purchase decision high involvement
C) offer coupons for Perrier bottled water
D) convince retailers to offer only Perrier water
E) denigrate its competition