Most Likely, How Would Consumers Who Purchased a New Innovative

Multiple Choice

Most likely, how would consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they feel?

A) Use only an internal information search.
B) Have little or no problem solving involvement.
C) Read ads for the running shoe even after the purchase has been made.
D) Use routine problem solving.
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.