Which of the Following Statements About Psychographics Is Most Accurate

Multiple Choice

Which of the following statements about psychographics is most accurate?

A) Psychographics is unable to provide accurate information about potential customers since the information is so subjective.
B) Although helpful in segmenting markets at the most general level, psychographics is limited in its ability to identify specific target markets.
C) Psychographics combines demographic data, psychological data, with the actual spending power of potential consumers.
D) Psychographics combines psychology, lifestyle, and demographics.
E) Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new markets rather than existing ones.