Customer Satisfaction Is an Important Focus for Marketers Because

Multiple Choice

Customer satisfaction is an important focus for marketers because

A) marketing research is an expensive proposition; the fewer times it needs be done, the better.
B) over time, the financial value of a retained customer can be significant.
C) customer value is a non-quantifiable statistic.
D) attracting new customers is easier than keeping old ones.
E) a market development strategy is preferable to a market penetration strategy.