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    Marketing the Core Study Set 2
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    Exam 5: Understanding Consumer Behavior
  5. Question
    A Filtering of Exposure, Comprehension, and Retention Is Called __________
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A Filtering of Exposure, Comprehension, and Retention Is Called __________

Question 106

Question 106

Multiple Choice

A filtering of exposure, comprehension, and retention is called __________.


A) selective perception
B) selective attention
C) selective intuition
D) selective retention
E) stimulus discrimination

Correct Answer:

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