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    Exam 5: Understanding Consumer Behavior
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    If a Fraternity Wanted to Attract New Members, It Should
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If a Fraternity Wanted to Attract New Members, It Should

Question 105

Question 105

Multiple Choice

If a fraternity wanted to attract new members, it should focus on people who viewed the current members as a(n) __________ group.


A) membership
B) aspiration
C) dissociative
D) reference
E) involvement

Correct Answer:

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