Multiple Choice
The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as
A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective perception.
E) stimulus discrimination.
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Which of the following statements about Hispanic
Q33: Sources of external information that originate with
Q113: When the marketing student said, "It's really
Q121: LG is consumer electronics manufacturer and will
Q126: Beliefs refer to<br>A) a person's consistent behaviors
Q163: Which of the following statements about how
Q169: The process of developing automatic responses to
Q197: Those needs that are concerned with love
Q262: In the VALS framework, consumers who favor
Q349: If a consumer tries a new coffee