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    Exam 5: Understanding Consumer Behavior
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    When Betty Crocker Advertises That Baking a Cake from One
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When Betty Crocker Advertises That Baking a Cake from One

Question 175

Question 175

Multiple Choice

When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?


A) stimulus discrimination
B) cognitive learning
C) brand loyalty
D) stimulus generalization
E) behavioral learning

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