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    Exam 5: Understanding Consumer Behavior
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    A Learned Predisposition to Respond to an Object or Class
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A Learned Predisposition to Respond to an Object or Class

Question 170

Question 170

Multiple Choice

A learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as __________.


A) belief
B) value
C) attitude
D) motivation
E) perception

Correct Answer:

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