The Values and Lifestyle (VALS) Program

Multiple Choice

The Values and Lifestyle (VALS) program

A) was created to help consumers make healthier life style choices.
B) helps marketers identify consumers interested in mental and physical health products and services.
C) was created to reduce costs in the insurance industry by educating consumers.
D) creates profiles of people based on their primary motivation and resources.
E) identifies consumers and places them in appropriate target markets based upon previous buying behaviors.