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    Exam 5: Understanding Consumer Behavior
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    The Strategic Business Insights (SRI's) VALS Program Is an Example
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The Strategic Business Insights (SRI's) VALS Program Is an Example

Question 81

Question 81

Multiple Choice

The Strategic Business Insights (SRI's) VALS program is an example of a


A) purchasing behavior study.
B) learning theories study.
C) study on the hierarchy of effects.
D) psychographic system.
E) language study program.

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