In Marketing, Advertisements or Salespeople Can Activate a Consumer's Decision

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's decision process by

A) creating a sense of fear or guilt.
B) coercing a customer to buy one brand over another by implied threat.
C) promising product attributes that exceed the actual product potential.
D) showing the shortcomings of competing (or currently owned) products.
E) shifting the consumer's focus from one subject to another.