Which of the Following Statements About Asian-American Buying Patterns Is

Multiple Choice

Which of the following statements about Asian-American buying patterns is most accurate?

A) Generalizations about buying patterns of this group are easy to make because there is no real diversity among its members.
B) Assimilated Asian-Americans exhibit buying patterns very different from the typical American consumer.
C) Because McDonald's standardizes its products across all cultures, it does not actively market to Asian Americans.
D) The Asian-American subculture is the most entrepreneurial in the United States.
E) Consumer research on Asian-Americans suggests individuals and families divide into three groups-assimilated, non-assimilated, and recent immigrants.