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Retailers Can Reduce Problems Associated with Selective Retention by

Question 60

Multiple Choice

Retailers can reduce problems associated with selective retention by


A) hiring well-known celebrities to sponsor their products.
B) using a more convoluted store layout.
C) providing brochures for consumers to take home.
D) adopting advertising campaigns that use bright colors and/or snappy background music.
E) offering extended service warranties.

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