When American Express Pioneered Cause Marketing, Not Only Did It

Multiple Choice

When American Express pioneered cause marketing, not only did it raise $1.7 million to renovate a national icon, it increased usage among cardholders, and

A) became the only credit card accepted for admission to the sight.
B) decreased outstanding debt on previously unpaid credit cards.
C) was able to raise interest rates without facing customer complaints.
D) received a tax credit that more than paid for the original campaign.
E) attracted completely new card holders.