At 3M, the "Pollution Prevention Pays" Program Has Generated Over

Multiple Choice

At 3M, the "Pollution Prevention Pays" program has generated over 7,400 3P projects that eliminated more than 2.9 billion pounds of air, water, and solid-waste pollutants from the environment.This is an example of

A) proactive marketing.
B) green marketing.
C) consumerism.
D) an ecological code of ethics.
E) cause marketing.