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    Exam 3: Scanning the Marketing Environment
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    The Demographic Characteristics of the Population and Its Values Are
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The Demographic Characteristics of the Population and Its Values Are

Question 59

Question 59

Multiple Choice

The demographic characteristics of the population and its values are referred to as


A) social forces.
B) economic forces.
C) psychographics.
D) aspects of cultural values.
E) subjective consumer data.

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