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Combinations of the Marketing Mix That Reflect the Unique Attitudes

Question 60

Multiple Choice

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as


A) multi-attitudinal marketing programs.
B) multi-disciplinary marketing programs.
C) multicultural marketing programs.
D) multi-lifestyle marketing programs.
E) multi-lingual marketing programs.

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