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The Boston Consulting Group (BCG) Business Portfolio Analysis Requires an Organization

Question 49

Multiple Choice

The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position of each of its SBUs on a growth-share matrix.The horizontal axis is the


A) share relative to the newest entries into the market.
B) share relative to the annual rate of growth of the SBU's industry.
C) share relative to largest competitor.
D) share relative to gross domestic product.
E) share relative to the national average.

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