FIGURE 2-10 -The Bar Graph in Figure 2-10 Above for Drug Stores

Multiple Choice

FIGURE 2-10
-The bar graph in Figure 2-10 above for drug stores would most likely cause marketers to

A) put more product into drugstores and remove product from club stores.
B) find out why customers prefer more flavors in drug stores in December and exploit that information.
C) reduce the choices to keep drug stores more in line with other distribution outlets.
D) investigate shopping preferences of customers amongst different channel members.
E) take corrective actions that would allow drug stores to sell as much as grocery stores.