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Placing Products in the BCG Matrix Results in 4 Categories

Question 105

Multiple Choice

Placing products in the BCG matrix results in 4 categories in a portfolio of a company.Stars would be classified as having


A) high growth, high market share.
B) low growth, high market share.
C) low growth, low market share.
D) high growth, low market share.
E) low growth, medium market share.

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