Points of Difference Refer to

Multiple Choice

Points of difference refer to

A) talking points in an advertisement that emphasize product benefits.
B) actions responsible for the planning gap.
C) situations where two departments within the same company have opposing views as to how a product should be managed.
D) unique strengths relative to competitors that provide superior returns, often based on quality, time, cost, or innovation.
E) benefits obtained through graft, nepotism, or collusion to gain an edge in the marketplace.