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    Marketing the Core Study Set 2
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    Exam 2: Developing Successful Marketing and Organizational Strategies
  5. Question
    The __________ Element of the Marketing Mix Includes Features, Brand
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The __________ Element of the Marketing Mix Includes Features, Brand

Question 26

Question 26

Multiple Choice

The __________ element of the marketing mix includes features, brand name, packaging, service, and warranty.


A) product
B) pricing
C) promotion
D) place
E) services

Correct Answer:

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