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    Marketing the Core Study Set 2
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    Exam 2: Developing Successful Marketing and Organizational Strategies
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    In Recent Years, Many Large Firms Have Changed the Title
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In Recent Years, Many Large Firms Have Changed the Title

Question 30

Question 30

Multiple Choice

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to


A) commercial executive officer.
B) chief marketing officer.
C) corporate marketing official.
D) coordinating marketing officer.
E) corporate marketing executive.

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