Planning Gap Refers to

Multiple Choice

Planning gap refers to

A) the difference between projected total costs and realized total revenues.
B) the difference between projected total costs and total profits.
C) the difference between projected marginal revenue and actual marginal revenue changes that occur as the result of an environmental force.
D) the percentage point difference between a firm and its next largest competitor in terms of market share.
E) the difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place.