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  3. Study Set
    Marketing the Core Study Set 2
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    Exam 2: Developing Successful Marketing and Organizational Strategies
  5. Question
    The Reward to a Business Firm for the Risk It
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The Reward to a Business Firm for the Risk It

Question 10

Question 10

Multiple Choice

The reward to a business firm for the risk it undertakes in marketing its offerings is referred to as


A) shareholders' equity.
B) profit.
C) inventory turnover.
D) contribution margin.
E) asset leverage.

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