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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The Trade of Things of Value Between Buyer and Seller
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The Trade of Things of Value Between Buyer and Seller

Question 47

Question 47

Multiple Choice

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.


A) exchange
B) acquisition
C) consumerism
D) utility
E) reciprocity

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