Assume You Are a Salesperson for a Direct Marketing Firm

Essay

Assume you are a salesperson for a direct marketing firm that does "in-home" parties (such as Tupperware, Discovery Toys, etc.) If most of your hosts or hostesses hold only one party a year, what strategies could you use to build strong customer relationships and customer value? (If you are creating your own business for this example, make sure to describe your product(s) in your introductory sentence.)