In Figure 1-2 Above, Section "A" Represents __________ and Section

Multiple Choice

In Figure 1-2 above, section "A" represents __________ and section "B" represents __________.

A) owners, shareholders, department heads; suppliers, distributors, retailers
B) manufacturers; product prototypes, market testing, sales
C) marketing department supervisors; department employees and outsourced firms
D) manufacturers; suppliers, distributors, retailers, and customers
E) the process of discovering consumer needs; the process of satisfying consumer needs by designing a marketing program having the right combination of product, price, promotion, and place