The Societal Marketing Concept Is

Multiple Choice

The societal marketing concept is

A) the moral principles and values that govern the actions and decisions of an entire group.
B) the recognition and respect of diversity in the marketplace regardless of your personal beliefs.
C) actively trying to understand customer needs and satisfying them, while simultaneously satisfying the firm's goals.
D) seeking greater influence about the quality of products and the amount of information received from sellers.
E) the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.