Publix Supermarkets and the Little Clinic Signed an Exclusive Agreement

Multiple Choice

Publix Supermarkets and The Little Clinic signed an exclusive agreement in 2006, placing small walk-in health clinics inside selected stores.Now Publix customers can have simple medical needs addressed in a convenient and familiar environment, seven days a week, and pick up their prescription from the pharmacy without even leaving the store.This is a prime example of

A) a consumer demand response.
B) customer valuation.
C) relationship marketing.
D) societal marketing.
E) mutually beneficial marketing management.