The Purpose of the Introduction of a 3M Inventor's Post-It^®

Multiple Choice

The purpose of the introduction of a 3M inventor's Post-it^® Flag highlighter was to

A) stay ahead of trends and focus its marketing program on only one segment.
B) stay ahead of trends and focus its marketing program on three mutually exclusive segments.
C) increase segmentation to correspond to the number of new product variations.
D) capitalize on previous successes and extend the 3M product line.
E) preempt competitive moves by store brands such as Staples and Office Max.