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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Firms Such as General Electric and Marriott Have Achieved Great
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Firms Such as General Electric and Marriott Have Achieved Great

Question 60

Question 60

Multiple Choice

Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called


A) production orientation.
B) sales orientation.
C) market orientation.
D) customer relationship orientation.
E) service orientation.

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