Multiple Choice
Which of the following best describes a marketable service?
A) Services are physical objects
B) Services are intangible items
C) Services are intangible concepts and thoughts about products, actions, or causes
D) Services are used to gain product preferences
E) Services are concern with the marketing activities of an individual or organization
Correct Answer:
Verified
Correct Answer:
Verified
Q1: In the life of a firm, the
Q2: using it to create customer value is
Q4: Congressional legislation restricting Internet alcohol sales would
Q5: FIGURE 1-4 <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4418/.jpg" alt="FIGURE 1-4
Q6: With today's cell phones, you can watch
Q7: Which element of the marketing mix is
Q8: The value to consumers that comes from
Q9: Units such as manufacturers, retailers, and government
Q10: Which of the following is the best
Q11: One or more specific groups of potential