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  3. Study Set
    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
  5. Question
    In the Life of a Firm, the _________ Era, Covered
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In the Life of a Firm, the _________ Era, Covered

Question 1

Question 1

Multiple Choice

In the life of a firm, the _________ era, covered the years from the 1920s to the 1960s.


A) production
B) sales
C) marketing concept
D) customer relationship
E) market orientation

Correct Answer:

verifed

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