The Hermitage, a Famous Russian Art Museum, Was Suffering Financial

Multiple Choice

The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.As a result, the Hermitage's director has used strategic alliances to create a Web site where people can go and view some of the wonders of the Hermitage.It is hoped that this sampling will encourage visitors and ensure the Hermitage is able to maintain its collections.The museum is a(n) __________, which is marketed through the virtual tours it offers online.

A) good
B) idea
C) service
D) product
E) icon