Which of the Following Statements About Customer Value Is Most

Multiple Choice

Which of the following statements about customer value is most accurate?

A) Firms gain loyal customers by providing unique value.
B) Loyal customers are less profitable in the long-run since they expect the lower initial price offering.
C) Research suggests that all firms can provide value to everyone.
D) It is impossible to place a dollar value on a loyal satisfied customer.
E) Quality, price, convenience, on-time delivery, and both before-sale and after-sale service are all elements used to create unique benefits to targeted buyers.