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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The People Who Use the Goods and Services Purchased for a Household
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The People Who Use the Goods and Services Purchased for a Household

Question 206

Question 206

Multiple Choice

The people who use the goods and services purchased for a household are called


A) organizational buyers.
B) household buyers.
C) ultimate consumers.
D) nonprofessional buyers.
E) collateral consumers.

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