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    Marketing the Core Study Set 2
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Companies Are Just Beginning to Use "Twitter" as a Tool
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Companies Are Just Beginning to Use "Twitter" as a Tool

Question 210

Question 210

Essay

Companies are just beginning to use "Twitter" as a tool in their relationship marketing program.In what ways could Twitter be used to benefit both the customer and the organization?

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Twitter allows organizations to get cust...

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