The 3M Inventor, David Windorski Took This Approach When He

Multiple Choice

The 3M inventor, David Windorski took this approach when he developed the Post-it^® Flag Highlighter:

A) He first asked students to identify their needs and wants.
B) He asked students to bring him their five favorite bookstore items.
C) He started with his idea and then investigated if there was a market for it.
D) He patented his idea and sold it to 3M.
E) He petitioned 3M executives for the right to do independent research which ultimately resulted in the 15% rule.