The Industry in Which a Product Will Compete Should Affect

Multiple Choice

The industry in which a product will compete should affect the format of a business or marketing plan.All products must analyze their competition, however, since the geographic thrusts and complexities of products can differ so greatly, __________ becomes an important element.

A) the size of the potential work force included in their plans
B) investment potential of backers discussed in their plans
C) personal experience in the field demonstrated in their plans
D) the time periods likely to be covered by their plans
E) knowledge of technical language used in their plans