To Help Buyers See the Many Different Uses for Howlin

Multiple Choice

To help buyers see the many different uses for Howlin' coyote chili, the company has

A) sponsored a recipe contest with the first prize being a trip for two to Mexico.
B) offered recipes on the inside of the packages, at in-store demonstrations, and on coupons.
C) used a "buy-one-get-one-free" promotion.
D) sponsored a series of short but informative commercials on the Cooking Channel.
E) published small full-color illustrated pamphlets as buyer incentives to its wholesalers.