A Key Difference Between a Market Plan and a Business

Multiple Choice

A key difference between a market plan and a business plan is

A) a business plan is used for industrial products and a marketing plan is used for consumer products.
B) a marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
C) a business plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
D) a marketing plan covers a greater length of time in its projections.
E) a business plan covers a greater length of time in its projections.