The Chances of Success for a New Product Are Significantly

Multiple Choice

The chances of success for a new product are significantly increased if

A) the company sets goals that are both flexible and adaptable.
B) objectives are set for the product, and target market segments are identified for it.
C) at least 25% of the initial budget includes advertising and promotional expenditures.
D) all initial production, distribution, and promotion is done in-house where management can exert the greatest quality control.
E) the firm outsources those elements of production, distribution, or promotion in which they have the least expertise.