Multiple Choice
The Target Market section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.When appropriate or when space permits, this section may also include a __________.
A) target markets; market-product grid
B) market segment; situational analysis
C) customer base; growth-share matrix
D) market segment; growth-share matrix
E) target markets; situational analysis
Correct Answer:

Verified
Correct Answer:
Verified
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