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The Target Market Section of a Marketing Plan Identifies the Specific

Question 69

Multiple Choice

The Target Market section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.When appropriate or when space permits, this section may also include a __________.


A) target markets; market-product grid
B) market segment; situational analysis
C) customer base; growth-share matrix
D) market segment; growth-share matrix
E) target markets; situational analysis

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