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According to Its Marketing Plan, Paradise Kitchens Inc

Question 5

Multiple Choice

According to its marketing plan, Paradise Kitchens Inc.is positioning itself in consumers' minds as


A) a moderately priced "Home style taste of the Southwest" chili.
B) a low-cost "Mexican /American meld of flavors" for easy-to-prepare frozen entrees.
C) traditional "Taste of Mexico" using all organic ingredients in semi-prepared meals.
D) very high-quality "gourmet Southwestern/Mexican" frozen entrees and desserts.
E) very high-quality "authentic Southwestern/Mexican tasting" chilies that can be prepared easily and quickly.

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