Multiple Choice
Who among the following is most likely to fall under the category of laggards in the context of customer groups?
A) Martha is tech-savvy and tends to actively seek out for new and innovative products in the market.
B) Philip appreciates technology but tends to refrain from trying products that are extremely new.
C) Allan is ignorant about the newest uses of technology and buys new products only when they become an absolute necessity.
D) Rebecca is aware about the value that technology offers; she tends to weigh costs and benefits of a product before making a buying decision.
E) Arnold tends to be a little apprehensive about buying new technology but buys nevertheless when he observes that a lot of people are using the new technology.
Correct Answer:

Verified
Correct Answer:
Verified
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